Privacy Policy

At Bella Machina, located in the heart of Milan at Via Montenapoleone, 8, 20121 Milano MI, Italy, we are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and safeguard your personal information when you interact with our website and services. This policy is effective as of January 1, 2026.

Information We Collect

We collect several types of information to provide and improve our services:

• Personal Information: This includes your name, email address, phone number, postal address, and any other information you voluntarily provide to us through forms, surveys, or communications. For example, when you request a test drive, inquire about financing options, or subscribe to our newsletter, we collect your contact details.
• Vehicle Information: If you are selling or trading in a vehicle, we collect information about the vehicle, such as its make, model, year, VIN, mileage, and condition.
• Financial Information: When you apply for financing, we collect financial information necessary to process your application, such as your income, employment history, and credit score. This information is securely transmitted to our financing partners.
• Website Usage Data: We automatically collect certain information about your visit to our website, including your IP address, browser type, operating system, referring URLs, pages visited, and the dates/times of your visits. We use cookies and similar tracking technologies to collect this data. See our Cookies Policy for more details.

How We Use Your Information

We use your information for various purposes, including:

• Providing Services: To provide you with the services you request, such as scheduling test drives, processing financing applications, and responding to your inquiries.
• Improving Our Website: To analyze website usage data to improve the functionality and user experience of our website.
• Marketing Communications: To send you promotional emails, newsletters, and other marketing communications about our products and services. You can opt-out of receiving these communications at any time by clicking the "unsubscribe" link in the email.
• Legal Compliance: To comply with applicable laws and regulations.
• Customer Support: To provide customer support and address your concerns or questions.
• Personalization: To personalize your experience on our website and tailor our communications to your interests and preferences.

Sharing Your Information

We may share your information with third parties in the following circumstances:

• Service Providers: We share information with third-party service providers who assist us in providing our services, such as website hosting, email marketing, and payment processing. These service providers are contractually obligated to protect your information and use it only for the purposes for which we disclose it to them.
• Financing Partners: If you apply for financing, we share your financial information with our financing partners to process your application. These partners have their own privacy policies, which you should review.
• Legal Requirements: We may disclose your information if required to do so by law or in response to a valid legal request, such as a subpoena or court order.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.
• With Your Consent: We may share your information with other third parties with your consent.

Data Security

We take reasonable measures to protect your information from unauthorized access, use, or disclosure. These measures include:

• Encryption: Using encryption to protect sensitive information during transmission.
• Secure Storage: Storing your information on secure servers that are protected by firewalls and other security measures.
• Access Controls: Limiting access to your information to authorized personnel who need it to perform their job duties.
• Regular Security Assessments: Conducting regular security assessments to identify and address potential vulnerabilities.

However, no method of transmission over the Internet or method of electronic storage is completely secure. Therefore, we cannot guarantee the absolute security of your information.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. For example, we retain customer data for as long as you maintain an account with us and for a reasonable period thereafter to comply with our legal obligations, resolve disputes, and enforce our agreements.

Your Rights

You have certain rights regarding your personal information, including:

• Access: You have the right to access the personal information we hold about you.
• Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
• Deletion: You have the right to request that we delete your personal information, subject to certain exceptions.
• Objection: You have the right to object to the processing of your personal information in certain circumstances.
• Restriction: You have the right to request that we restrict the processing of your personal information in certain circumstances.
• Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.

To exercise these rights, please contact our Data Protection Officer, Alessandro Rossi, at privacy@bellamachina.it or call us at +39 116846997.

Children's Privacy

Our website and services are not directed to children under the age of 16, and we do not knowingly collect personal information from children under the age of 16. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to delete the information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes on our website and update the effective date at the top of the policy. Your continued use of our website and services after the effective date constitutes your acceptance of the revised policy.

Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

Bella Machina
Via Montenapoleone, 8
20121 Milano MI, Italy
Email: privacy@bellamachina.it
Phone: +39 429461597

We are committed to resolving any complaints about our privacy practices. Please contact us in the first instance so we can investigate your concerns.

Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of Italy, without regard to its conflict of law principles.

Additional Information for California Residents

The California Consumer Privacy Act (CCPA) provides California residents with specific rights regarding their personal information. If you are a California resident, you have the right to:

• Know what personal information is being collected about you.
• Know whether your personal information is sold or disclosed and to whom.
• Say no to the sale of your personal information.
• Access your personal information.
• Request deletion of your personal information.
• Equal service and price, even if you exercise your CCPA rights.

To exercise your CCPA rights, please contact our Data Protection Officer, Alessandro Rossi, at privacy@bellamachina.it or call us at +39 770 826 524.